Archive for Cool tips and techniques

Normally you only get one RSS feed for your Facebook business page or your personal notes page, but you can actually add multiple feeds to your page … Twitter, blog, YouTube, Flickr … whatever you want, and it’s pretty straightforward too.

Here’s my own Facebook business page to show you how it looks … I’m bringing in 6 feeds for this page at last count.

To find out how to do it check out this blog page article called 10 Tools to Combine, Mix, Blend Multiple RSS Feeds.

Update March 2010: I’m now using RSS Grafitti as my preferred multiple RSS feed distribution service on Facebook.

It’s free – I’m not sure why, because it’s superb – and it manages updates and multiple feeds extremely well … faultlessly in my personal experience.

Please share your thoughts on this by posting a comment below.

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eBay runs it’s own affilate scheme – called the eBay Partner Network.

Now, I may have had my head buried in the sand, but I wasn’t really aware that ebay runs an affiliate scheme.

It certainly doesn’t appear to push it very hard and I’m pretty sure this is the first time I’ve ever seen a feed on someone else’s website.

eBay seems an obvious choice to me as an affiliate choice, so I’ve signed up and I’m going to see a) how it works b) how it performs.

The ‘how it works’ bit

First, get signed up to the eBay Partner Network … it doesn’t use your regular eBay login if you already buy and sell using the site.

You have to add a few basic details like:

- Your business name and type

- How you want to be paid (I’m using my Paypal account)

- Which countries you’re doing business in

After that, it’s pretty straightforward.

You get four choices of ways in which you can link to eBay as an affiliate:

- Links in pages

- ‘Off the shelf’ creatives

- Widgets

- APIs (advanced – I won’t deal with APIs in this post)

You can also set up campaigns for each of your websites so that you can track and monitor their progress.

Links

The simplest form of affiliate link is a text link within a page.

Take a look at the linked text below:

Find cheap laptops on eBay courtesy of laptopmanpaul.co.uk

When you click on that link, it has my personal information embedded in it which means that I will take a commission if you go on to buy something on eBay.

eBay Partner Network tools allow you state what you want to look for (laptops in this example, but it might equally be exercise bikes, umbrellas or even top hats!).

eBay takes care of the difficult coding bits, you just enter simple, non-teccie information to get what you want.

Creatives

The example below is a straightforward ‘off the shelf’ creative.

Once again, don’t worry about the coding, ebay does all the work for you.

Click on this logo, go on to make a purchase via eBay, and I’ll take a small commission from this:

Click Here

Widgets

Finally to the widgets, which are always my preferred choice.

Once again these are fully customisable and you can determine the size of the adverts, what products are displayed, the look of the ad and so on.

Interestingly, to make widgets, you have to link your eBay Partner Network with your regular eBay account … if you don’t have one already, you need to get one.

They’re very simple to create, you’re talked through it all the way.

Here’s how my demo looks:



eBay Partner Network summarised This is a standard, easy-to-use, affiliate scheme for one of the major players in the online market. I’m amazed that eBay doesn’t make more of it … you have to know what you’re looking for to be able to find it. I’m a big eBay user – as a buyer and a seller – so this is a service I’ll be using on my own websites in future weeks.

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All the rage

A new web 2.0 trend that I’ve been a bit slow to catch up on has been social bookmarking … but I’ve made up for it now by placing links on all my sites.

Everywhere you go these days, you’ll see these funny little icons at the bottom of the page.

Social bookmarking allows you to get your site stored in someone’s favourites collection, but more importantly it allows other people to see these favourites and then – hopefully – start clicking on your links.

To get a feel for how extensive the list is, take a look at this list of service providers from Wikipedia.

addthis to your favourites

I’ve discovered a great free service which allows you to capitalise on many of these social bookmarking sites with just one bit of code.

It’s called addthis.com and it provides generic and custom code for ‘share’ links on your webpages.

It also offers analytics, with the following information:

» Most Popular Content
» Where Your Content is Sent
» Trends Over Time
» Geographic Breakdown

The icon below shows what it looks like on your site … hold your mouse over the icon to see what it does:

And now for the science …

The code, which is easily generated via the addthis.com website, looks like this:

<!– ADDTHIS BUTTON BEGIN –>
<script type=”text/javascript”>
addthis_logo_background = ‘EFEFFF’;
addthis_logo_color      = ’666699′;
addthis_brand           = ‘scotbystation.co.uk’;
addthis_options         = ‘favorites, email, digg, delicious, myspace, facebook, google, live, more’;
</script>
<a href=”http://www.addthis.com/bookmark.php” onmouseover=”return addthis_open(this, ”, ‘[URL]‘, ‘[TITLE]‘)” onmouseout=”addthis_close()” onclick=”return addthis_sendto()”><img src=”http://s9.addthis.com/button1-share.gif” width=”125″ height=”16″ border=”0″ alt=”" /></a>
<script type=”text/javascript” src=”http://s7.addthis.com/js/152/addthis_widget.js”></script>
<!– ADDTHIS BUTTON END –>

Where to addthis

I’ve used this in different ways on my websites, and I’ve been pleased to find that I can also hack php templates to include the ‘share’ buttons on my more complex sites.

For instance, expatchat.co.uk is a straightforward, Dreamweaver authored website and I’ve just added the ‘addthis’ button code to the Dreamweaver template so it shows up on every page.

Looking forward to your comments...

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