Archive for Getting started on the web
I know that headline sounds like a bold claim, but it’s true!
I have read two articles over the past 24 hours which got my brain chugging away … and I actually realised that it’s possible nowadays to launch an internet business with all the things that you need to make money online at no cost whatsoever.
Now before I tell you how, I want to add an essential disclaimer to this, because as with all things in life, it’s not quite that simple.
What I’m not saying here is that you can grab these free tools and you’ll be a millionaire overnight.
Business plans do not work unless we do!
Nor can you do this with zero skills … if you’ve never worked online before, you will need to learn some basic skills, either by getting a mentor, or teaching yourself via readily available online resources.
The key points that I do want to want to stress here though are:
1) You really can get started for free (so stop buying expensive products that you don’t need!)
2) These free resources really are good enough for you to start to make money online (you can upgrade when you’re generating an income!)
3) You have no excuse not to give this a try if you need to generate an extra income source … all you need to add is time and effort and commitment for it to work.
So how do you make money online for free?
Here are the two posts that I just read that got me thinking about this.
The first was called Here’s How To Start A Business For $100 and you’ll see that I even added a comment at the end of that post.
The second item you can see on the left … it was a Facebook post by a UK marketer who I’ve followed for several years now, Lee McIntyre.
Lee boils the online process down to three steps:
1) Create an offer
2) Build a system to sell that offer
3) Drive web traffic to that offer
So how do we put Lee’s 3-point system together with Natalie Sisson’s in her article about getting started for only $100 … and is it really possible to reduce that $100 budget even further?
Make money online from today with these FREE tools
The first thing on Lee’s list is to create an offer.
How do you do that for free?
Well, there are two resources that I recommend to ‘beginners’ time and time again – because they’re free and because they work.
Not in a ‘press a button and you’ll be a millionaire at the end of the week’ kind of way – please don’t continue reading if you think that can be done, because it can’t!
So, to create an offer, use these free resources:
1) Resell Rights Weekly … monthly updates and ready-made e-books which you can give away for free or charge a small fee. Go for items labelled ‘Master Resale/Giveaway Rights!
2) Instant Squeeze Page Generator … generates an opt-in page for you (example here created in 2 minutes) and automatically generates the download link to add to the first email that your new subscribers receive (example here).
You’ll notice that before you get your hands on your free e-book, you’re sent via an upsell offer … if your prospect goes on to buy, you take a commission.
See why I recommend that product now
By the way, all of these offers will make what are called upsells …. you don’t need them (not yet anyway!) just scroll to the bottom of the page and click on the ‘No Thanks!’ buttons to claim your valuable free access.
Step 1: We need a Paypal account … that’s free of course and an essential item for any online marketer.
Step 2: You need an auto responder to capture the names and email addresses of people who buy from you or visit your web pages.
If you capture this information it means that you can market to them time and time again, potentially making more money from repeat buyers.
The best free autoresponder which allows you to send up to 12,000 free emails per month to up to 2000 people is Mailchimp.
Now remember what I said about business plans not working unless we do?
Well, you are going to have to do some learning about auto responders, but guess what?
That’s free too!
Step 3: Now here’s where you need to build up a circle of online web sites, as these will feed very much into Lee’s final point about driving traffic to your online offers.
So, to get started, you need at the very least:
A blog (see below)
A Twitter account – get one free here
A GooglePlus account – get one free here
A Facebook Fan Page – get one free here
You’ll need to build a blog as you develop your online business – my own blog has been running since 2008, when I first started to work online with a view to generating income from it.
So can you really get started for free?
Yes you can … you really should buy a domain name for your blog (it should be your own name, or the name of your business) but I’m assuming zero cost in this blog post – because I’m trying to make a point here – so here’s how you get around that!
000WebHost.com gives you free hosting with no adverts – perfect!
Even better though, and it’s the only hosting service I know that does this (please leave a comment below if you know of any others!) it also allows you to create a free web site with a blogging facility built in with no technical skills required – it’s all ‘drag and drop’ and WYSIWYG … and no adverts.
I created a quick example in 2 minutes here
So we now have our free system in place, with which we can:
1) Create free and engaging content and information (on our web site, via our Twitter/Facebook/GooglePlus accounts)
2) Capture email addresses and send follow up emails and offers to people who engage with us (via Mailchimp)
3) Create multiple monetised offers (via Instant Sales Page Generator and Resell Rights Weekly)
4) Accept payments (via Paypal, JVZoo and Payspree)
So finally, we have the big problem of driving web traffic … it’s alright having all this in place, how do we send traffic to those offers?
This is Lee’s ‘drive web traffic to that offer’ comment, and it’s the single thing that floors most new online marketers.
My number one tip driving free web traffic, building a list of subscribers, making money fast and getting your hands on a load of free learning materials is to take part in Joint Venture Giveaways.
NewJVGiveaways.com is the best resource for getting details of the latest JV Giveawayevents.
This is how I got started and this is how I built my own list of subscribers to over 5000 … it gave me the momentum I needed to start building my online business.
Use this technique in conjunction with your social media outlets and your blog/web site and it will get things going very fast.
By the way, you can enter JV Giveaways for free, but you will always be made upsell offers.
It’s better to upgrade in these events, but you don’t have to.
I would advise making money in a JV Giveaway then re-investing in an upgrade next time around if money is tight.
In addition, I cover lots of other free traffic generating techniques in my webinar series ‘Newbie Headaches Terminated‘ …. and yes, that’s free too
Is it really that easy to make money online?
Business plans do not work unless we do! That’s the bottom line here really, there is no push-button solution, you’ve go to do the work.
Now, this is not the ideal way to start an online business … I can still undercut Natalie’s $100 budget, but there are some things that you really ought to do from the very beginning.
The first is to get a proper WordPress blog and a domain name.
You really do need to master WordPress and there are plenty of free resources online to show you how like http://websitedesignmojo.com/ for instance, and don’t forget all the lovely tutorials on YouTube that are just sitting there waiting for you to consume them.
You’re literally talking a few dollars to get started with those services, and I’d have to say, even though I’ve shown you how to do it all for free, I really would consider buying the domain name and the proper WordPress blog, you’ll never regret it as your business builds.
By the way, a little known service in Internet Marketing circles is Siteground.com.
The reason I’m recommending this service is because their training and support for WordPress is excellent (see http://www.siteground.com/tutorials/wordpress/) and also, they’ll actually install the WordPress blog for you.
So how’s that, you really can start to make money online for free – it won’t make you a millionaire, but it will begin to build the foundations of a career that could pay you thousands of dollars – the principals and techniques are always the same, Lee McIntyre boiled it down to three things and he’s absolutely right about that process.
What I hope I’ve shown you in this post is that you really can start an online business, you can do it with no money whatsoever (even though I don’t recommend that!) and all the resources are out there to enable you to get started quickly.
If you have any great, genuinely free resources that you can recommend please let me know about them below!
I have just finished the final proof-reading of my first ever physical book, which I have co-written with Phill Turner … and it served as a very timely reminder to me of the most important thing that anybody can do in internet marketing.
Now before you start looking out for me among the likes of Lee Child and JK Rowling in the bestsellers lists, let me tell you a little bit about the book project first.
And in true copywriting fashion, I’m going to keep you hanging on to the end until I give you the number 1 nugget of wisdom that I’m going to be taking with me into the New Year … and that I hope you will too.
And no, it doesn’t culminate in a ‘Buy Now’ button … this is a single internet marketing jewel which I’m guilty of forgetting this year … and I’ll bet you have too!
First though, to this new book, ‘Total Marketing Success’.
This is the first time that I’ve created a book which you can actually hold, having written many e-books in my 3-4 years of ‘serious’ online marketing.
Phill Turner and I have collaborated on a big project and we figured that we should make a high quality book available to our new customers.
So we set about looking at the resources at our disposal and realised that over the years we have both been lucky enough to talk to some of the world’s most successful marketers… and that their joint wisdom combined in book form would be a very powerful tool for our own customers.
Now Phill has produced a number of physical books in the past, but it’s a new skill for me, so I’ve been learning from him big time on this project.
One of my jobs though was to proof read the text … and it’s here where I found the golden nuggets just waiting to be gathered.
You see, for the past two years, since I had my first big Clickbank launch with Auto Cash Funnel, I’ve been learning lots of new tricks, reading many books, breaking new territory … but I’ve forgotten a few basics.
And it was only when I was reading the interviews from our experts that I realised the one thing that every interview had in common.
However the marketers were making their money online – and they were all doing it through a variety of ways – PPC, SEO, Facebook, Affiliate Marketing, Amazon affiliates and so on - but to a man and woman, they all said one thing with absolute consistency.
And when I’d finished reading the couple of hundred pages that make up our new book it hit me like a Homer Simpson ‘doh!’ moment …
This basic piece of advice, which I followed consistently when I made my first breakthrough online, is the one essential thing that I’ve not really done since that time.
And to be honest, I’ve known it all along – only when I read it in the pages of my own book I could not ignore it any longer.
And that one piece of advice?
Whatever you choose to do online, make sure that you stick to one thing and do it consistently.
It’s so simple isn’t it?
So why don’t we all do it?
Every single online marketer interviewed in ‘Total Marketing Success’ says it … choose what you want to do and stick to it, become great at it, become known for it … but do not chop and change.
It doesn’t matter what it is – online marketing, offline marketing, local marketing, SEO. PPC, Twitter, Facebook, webinars (they all work when done properly!) – just select your ‘weapon’ of choice and stick with it.
In the past two years – ever since I made my online breakthrough by taking part in and marketing JV Giveaways consistently I have been doing too many different things.
Now don’t get me wrong, the last two years have gone very well for me and I’ve had my fair share of 6 figure launches and number 1 ‘hits’ in online marketplaces … but I haven’t been doing one thing consistently.
So, in 2013 that changes.
One of the things that has been bothering me for some time now is that I created an amazing Facebook platform with my software partner Patrick Lodder and I have never really exploited that as fully as I should have.
We’ve now turned it into an amazing white label platform and we’re in ‘hush, hush’ discussions with some great partners about using it in some very high profile businesses.
Phill and I have created a brilliant product called Social Marketing Success (I’m very proud of it, it’s going to help a lot of people set up and run their own online businesses) which we’re going to be marketing properly from the New Year and this is based around the same Facebook platform.
So my one thing in 2013 … the single thing I will be focusing on in 2013 – will be Facebook Marketing.
And I’ll do that with one of the most amazing Facebook platforms behind me that you could hope to have as well as a quite incredible and totally unique FB list building tool that we’ve created which we will be launching as a new product in that marketplace.
Feeding into all of that work will be all the key principles of what we all do online – list building, relationship building, networking and so on – but it will all be done under the single umbrella of ‘Facebook marketing’.
So when people ask ‘what do you do’ I’ll be working on one single thing, consistently, to create the UK’s most comprehensive Facebook training and marketing package, backed up with my unique software platform which has taken two years to develop and build.
So, my question to you as we head for a brand new year of online marketing is ‘what is the single thing that you do in your business?’.
We diversify and spread ourselves too thinly at our peril … and 9 experts in my book say it … and I’ve known it myself for 2-3 years now, even though I’ve been ignoring it of late.
When you’re writing out your aims for the year ahead, think about what you enjoy most, where you’ve experienced most success … and focus on that one thing, that one area of marketing – and become great at it.
Your results and success will all flow from that.
A note about ‘Total Marketing Success’
The book that Phill and I have written together will be available on Amazon and Kindle in the New Year – as you’ve just read, the proof reading has now been done – and boy did I procrastinate over that job
I’ll post more about it on this blog when it’s ‘ready to rock’ and divulge more about the production then too, as it’s a job that most online marketers find themselves doing sooner or later.
One of the most effective things I have done to boost my progress and personal relationships in internet marketing has been to attend live events.
This takes the form of workshops, seminars, exhibitions and mastermind groups, and as you can see from the picture below, I’ve gathered quire a few name tags in the past 12 months …
The first live event I attended was one Lee McIntyre’s live, 2-day events in Newcastle in February 2010.
You know, I nearly didn’t go … but I realised straight rom the start of that event that it was something I needed to repeat.
I met so many marketers that weekend, many of whom I went on to work with, running webinars, giveaways or other events,and now they form my growing network of internet marketing contacts.
So why am I telling you all this?
Well, the reason for writing this post is to encourage you to get out more … to attend workshops, conferences and seminars and grow your contacts in the business.
It’s a small world in internet marketing, and the more people who get to know you, the better the knowledge and support network that you’ll build.
And it’s a lot more fun that doing it all alone!
I was bitten by the bug at Lee’s event in 2010 and in 2011 I have attended a great variety of live events.
Here’s a taster of where I’ve been and how it helped my business …
My 2011 world tour (okay, it was just the UK!)
January 28/29/30 2011 – Ultimate Facebook Marketing Seminar
A Mark Anastasi event, not only did I meet lots of marketing friends, I finally got to meet Steven Essa who I’d been emailing and chatting to on Skype previously, and made plans with Chris Freville, who I’d just launched Auto Cash Funnel with in December.
I was there primarily to gather as much Facebook related information as I could in preparation for my Fast Fan Pages launch which was scheduled for later that year.
March 12/13/14 2011 – The Greatest Facebook Show On Earth
I went here primarily to meet Jo Barnes and Chris Farrell – which I did – but I also met an amazing group of people at this event, many of whom went on to be friends and customers for my Fast Fan Pages software.
I also added to my Facebook learning in preparation for my Fast Fan Pages launch and got a great feel for who my potential customers would be and what they needed from my fan page service.
March-September 2011 – Daniel Wagner & James Watson Mastermind Group
This one involved travel to London once a month and I met a remarkable group of people many of whom I would now class as friends.
This was an excellent, supportive group – I learned so much from the entire experience – and although I left in September I keep in regular contact with many of the members and continue to work with them.
25th March/1st June/16th June/11th November – Social Media Presentations in partnership with regional newspaper group
I’ve done 4 presentations this year to groups of 50-100 local business people (plus one to a group of journalists) on using Facebook for business.
In each case I’ve made excellent local contacts and got a feel for the concerns and issues facing local businesses in social media – as well as promoting my Fast Fan Pages software.
4th June 2011 – Ministry Of Traffic Live
This event was hosted by a mastermind group friend called Phill Turner and I was supposed to attending as a guest.
As it turned out, the main speaker cancelled and guess who got shipped in at he last moment to replace him?
This was my first event speaking toa group of internet marketers, so I was incredibly surprised – and flattered – when I was voted ‘best speaker’ by the audience.
What is it they say about facing your fears?
On this occasion, I’m pleased that I did
21st September 2011 – Ad Tech Exhibition
This was a fascinating experience and as well as meeting with my mastermind group at this event, I also met a very well established internet marketer here for a business discussion, left with lots of useful contacts and information … and may well even exhibit there myself in 2012!
19th October 2011 – A4UExpo
I went to this exhibition specifically to source software based affiliate partners for a launch I’m working towards in early 2012.
I made two brilliant contacts here, one of which was actually interested in using my software, and I also attended a meal and meeting with Clickbank representatives and many of the UK’s top internet marketers whilst in London.
So, do you need to get out more?
As you can see, it’s been a busy old year and me and the train from Carlisle to London know each other very well now!
And I’ve missed out lots of 1-to-1 meetings and small meetings with other marketers … this is just a selection from a list of ‘public’events.
But as you can see, although much of my work as an internet marketer is done at my desk, in isolation, I highly value those face-to-face meetings and they’ve been an essential part of my business building and strategy in 2011.
So, what events have you attended in 2011 and how have they helped to move your business forward?
Please leave a comment below.
Start 2012 with your first great event!
My friend Phill Turner is holding an event in London in mid-January and if you want and information-packed, pitch-free seminar and a place where you can meet like-minded internet marketers, I can’t recommend Phill highly enough.
This is a great opportunity to start as you mean to go on in 2012 – getting out and about and making contact with people whowill become your friends, possibly business partners and maybe even customers.
Check out details of Phill’s event here
I just heard from Dave Offen that PLR Unleashed is selling out and to make sure that only people, who are truly interested in breaking through the barriers of product creation, get hold of it, he is increasing the price very soon!
This is the most complete guide to creating your own product using PLR that you can get, and the over-the-shoulder videos ensure that you are not only told what to do, but you’re actually shown how to do it!
Product creation can be extremely hard, especially if your knowledge of the subject matter, or your writing skills aren’t sufficiently developed.
But now there is a short cut, a way of speeding up the product creation process so you can become an info product creation machine quickly and effortlessly.
You can be flush with a portfolio of highly profitable products all bringing you fantastic hands-free earnings every single day.
There is a way that someone with no subject knowledge and no writing skills can create a top quality product that can be sold for 100% profits.
Or better still, you can get an army of affiliates promoting your product for you.
Dave has a special webinar planned in the next couple of weeks for PLR Unleashed members that will show not only how to “spin” a PLR product, but how to add the payment buttons, upload it AND get it indexed on Google in next to no time using as-yet top secret method.
Check out PLR Unleashed before the price goes up.
This is no sales gimmick, he means it
Setting up a website hosting account
When you make a website, it is usually hosted on somebody’s servers.
You can host a site on your own server if you want to, but it’s not an option for novices.
There’s a full explanation of what’s involved in website hosting at Wikipedia.
The price of setting up a web hosting account varies, depending on what you want to offer on your website and whether or not you’re prepared to accept ads on your site over which you have no control.
Companies offering free website hosting usually insist on placing ads on your site, but more recently a great new ad-free service called 110MB.com has been set up offering genuine free hosting without ads, plus loads of extras
at very trivial prices.
I use this service to host a couple of my poorer performing websites … no point paying for these is they don’t bring in the required level of income!
Setting up a hosting service is not a hugely complicated business, but before deciding what to go for, you should decide what you can afford and the sort of services you require … or just go for the free service offered by 110MB.com.
Make your decision based on price and flexibility of service … you might want something basic now, but as you get more experienced, you’ll probably want to try something much more ambitious.