Archive for Getting started on the web

Dec
10

Why You Need To Get Out More!

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One of the most effective things I have done to boost my progress and personal relationships in internet marketing has been to attend live events.

This takes the form of workshops, seminars, exhibitions and mastermind groups, and as you can see from the picture below, I’ve gathered quire a few name tags in the past 12 months …

Conference badges 2011

The first live event I attended was one Lee McIntyre’s live, 2-day events in Newcastle in February 2010.

You know, I nearly didn’t go … but I realised straight rom the start of that event that it was something I needed to repeat.

I met so many marketers that weekend, many of whom I went on to work with, running webinars, giveaways or other events,and now they form my growing network of internet marketing contacts.

So why am I telling you all this?

Well, the reason for writing this post is to encourage you to get out more … to attend workshops, conferences and seminars and grow your contacts in the business.

It’s a small world in internet marketing, and the more people who get to know you, the better the knowledge and support network that you’ll build.

And it’s a lot more fun that doing it all alone!

I was bitten by the bug at Lee’s event in 2010 and in 2011 I have attended a great variety of live events.

Here’s a taster of where I’ve been and how it helped my business …

My 2011 world tour (okay, it was just the UK!)

 January 28/29/30 2011 – Ultimate Facebook Marketing Seminar

A Mark Anastasi event, not only did I meet lots of marketing friends, I finally got to meet Steven Essa who I’d been emailing and chatting to on Skype previously, and made plans with Chris Freville, who I’d just launched Auto Cash Funnel with in December.

I was there primarily to gather as much Facebook related information as I could in preparation for my Fast Fan Pages launch which was scheduled for later that year.

Paul Teague, Chris Freville and Steven Essa

With Chris Freville and Steven Essa at Mark Anastasi's Facebook Marketing Seminar in February 2011

March 12/13/14 2011 – The Greatest Facebook Show On Earth

I went here primarily to meet Jo Barnes and Chris Farrell – which I did – but I also met an amazing group of people at this event, many of whom went on to be friends and customers for my Fast Fan Pages software.

I also added to my Facebook learning in preparation for my Fast Fan Pages launch and got a great feel for who my potential customers would be and what they needed from my fan page service.

March-September 2011 – Daniel Wagner & James Watson Mastermind Group

This one involved travel to London once a month and I met a remarkable group of people many of whom I would now class as friends.

This was an excellent, supportive group – I learned so much from the entire experience – and although I left in September I keep in regular contact with many of the members and continue to work with them.

25th March/1st June/16th June/11th November – Social Media Presentations in partnership with regional newspaper group

I’ve done 4 presentations this year to groups of 50-100 local business people (plus one to a group of journalists) on using Facebook for business.

In each case I’ve made excellent local contacts and got a feel for the concerns and issues facing local businesses in social media – as well as promoting my Fast Fan Pages software.

Paul Teague talking about social media in Barrow-in-Furness

Paul Teague talking about social media in Barrow-in-Furness (Copyright CN Group, image may not be reproduced)

4th June 2011 – Ministry Of Traffic Live

This event was hosted by a mastermind group friend called Phill Turner and I was supposed to attending as a guest.

As it turned out, the main speaker cancelled and guess who got shipped in at he last moment to replace him?

This was my first event speaking toa group of internet marketers, so I was incredibly surprised – and flattered – when I was voted ‘best speaker’ by the audience.

What is it they say about facing your fears?

On this occasion, I’m pleased that I did :-)

 21st September 2011 – Ad Tech Exhibition

This was a fascinating experience and as well as meeting with my mastermind group at this event, I also met a very well established internet marketer here for a business discussion, left with lots of useful contacts and information … and may well even exhibit there myself in 2012!

19th October 2011 – A4UExpo

I went to this exhibition specifically to source software based affiliate partners for a launch I’m working towards in early 2012.

I made two brilliant contacts here, one of which was actually interested in using my software, and I also attended a meal and meeting with Clickbank representatives and many of the UK’s top internet marketers whilst in London.

So, do you need to get out more?

As you can see, it’s been a busy old year and me and the train from Carlisle to London know each other very well now!

And I’ve missed out lots of 1-to-1 meetings and small meetings with other marketers … this is  just a selection from a list of ‘public’events.

But as you can see, although much of my work as an internet marketer is done at my desk, in isolation, I highly value those face-to-face meetings and they’ve been an essential part of my business building and strategy in 2011.

So, what events have you attended in 2011 and how have they helped to move your business forward?

Please leave a comment below.

Start 2012 with your first great event!

My friend Phill Turner is holding an event in London in mid-January and if you want and information-packed, pitch-free seminar and a place where you can meet like-minded internet marketers, I can’t recommend Phill highly enough.

This is a great opportunity to start as you mean to go on in 2012 – getting out and about and making contact with people whowill become your friends, possibly business partners and maybe even customers.

Check out details of Phill’s event here

Leave me a comment below to share your thoughts with me.

Mar
08

Unleashing the power of PLR materials

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Dave Offen

Dave Offen, creator of 'PLR Unleashed'

I just heard from Dave Offen that PLR Unleashed is selling out and to make sure that only people, who are truly interested in breaking through the barriers of product creation, get hold of it, he is increasing the price very soon!

This is the most complete guide to creating your own product using PLR that you can get, and the over-the-shoulder videos ensure that you are not only told what to do, but you’re actually shown how to do it!

Product creation can be extremely hard, especially if your knowledge of the subject matter, or your writing skills aren’t sufficiently developed.

But now there is a short cut, a way of speeding up the product creation process so you can become an info product creation machine quickly and effortlessly.

You can be flush with a portfolio of highly profitable products all bringing you fantastic hands-free earnings every single day.

There is a way that someone with no subject knowledge and no writing skills can create a top quality product that can be sold for 100% profits.

Or better still, you can get an army of affiliates promoting your product for you.

Dave has a special webinar planned in the next couple of weeks for PLR Unleashed members that will show not only how to “spin” a PLR product, but how to add the payment buttons, upload it AND get it indexed on Google in next to no time using as-yet top secret method.

Check out PLR Unleashed before the price goes up.

This is no sales gimmick, he means it :-)

Leave your comment below...

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Apr
03

Setting up a website hosting account

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Setting up a website hosting account

When you make a website, it is usually hosted on somebody’s servers.

You can host a site on your own server if you want to, but it’s not an option for novices.

There’s a full explanation of what’s involved in website hosting at Wikipedia.

The price of setting up a web hosting account varies, depending on what you want to offer on your website and whether or not you’re prepared to accept ads on your site over which you have no control.

Companies offering free website hosting usually insist on placing ads on your site, but more recently a great new ad-free service called 110MB.com has been set up offering genuine free hosting without ads, plus loads of extras
at very trivial prices.

I use this service to host a couple of my poorer performing websites … no point paying for these is they don’t bring in the required level of income!

110mb free hosting

Setting up a hosting service is not a hugely complicated business, but before deciding what to go for, you should decide what you can afford and the sort of services you require … or just go for the free service offered by 110MB.com.

Make your decision based on price and flexibility of service … you might want something basic now, but as you get more experienced, you’ll probably want to try something much more ambitious.

Thoughts?

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Dull stuff you need to know if setting up a web-based business

You can’t make websites without getting involved in geeky and dull stuff eventually .. but I promise to make it as easy as possible and give you just the information you’ll need to set up your basic website.

Don’t be put off by the headings – read on, as you’ll need to have at least an awareness of this stuff …

Security issues

If you’re going to sell, take money or send money, you must get your security right.

Until you’re making millions of pounds and can afford the best and most secure website design company in the land, I’d personally advise you to send any financial transactions through Paypal or Google Checkout.

Read up a bit on it via Verisign’s website and you’ll see why I’m telling you that …

Read more about e-commerce and trust

Customer trust test (.pdf file)

Data protection issues

The Data Protection Act 1998 governs the use of personal information by businesses and other organisations.

If your business requires that you store people’s personal details, such as customer or employee records, then you must comply with the Act.

Check out the businesslink.gov.uk data protection section

Check out smallbusiness.co.uk data protection info

webcredible.co.uk on the Disability Discrimination Act and websites

Accessibility

Websites are covered by Part 3 of the DDA relating to the provision of goods, facilities and services.

All website owners are required to make ‘reasonable adjustments’ to ensure that it is reasonably easy for disabled people to make use of their website.

The guidelines within the W3C Website Accessibility Initiative (WAI) are widely accepted as the starting point for assessing accessibility.

Further recomended reading

businesslink.gov.uk has an excellent section on accessibility

Using other websites with useful info

verisign

Choose the trusted mark of high assurance for Internet security and enable the strongest SSL encryption available to every site visitor.

articsoft.com

This section covers the basics of information securitywith introductions to encryption, PKI (public key infrastructure), information security in business, passwords and email encryption. Links to SSL spoofing demos are provided so you can see how easy it is for someone to spoof a web page or an entire web site.

businesslink.gov.uk

Check out the IT seection of the businesslink website. Not only is this an excellent website, this section specifically about IT is extremely useful and informative.

sans.og

Don’t be put off the weird website name, their reading room has a whole stack of useful security information. This is not for the casual e-commercer, read this section if online security is going to be a big ussue for your business.

W3C

W3C is a forum for information, commerce, communication, and collective understanding. You’ll see many
mentions about W3C guidelines … not everyone agrees they’re essential and you’ll need to make up your own mind. Like them or not, you should at least be aware of what they say. For dissenters check out this forum thread and this blog post.

Your thoughts?

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Apr
03

Adding communications to your website

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Adding communications to your website

Websites are great – you don’t need to be sitting by the telephone 24/7 because there are some great – and free – ways of providing customer service.

Apart from having a ‘contact us’ section on your website – which is essential – why not consider a couple of other techniques for keeping in touch?

The first is Skype, which allows you to make free calls from your PC or laptop to and from anywhere in the world.

Here’s what it can do:

  • Free calls to and from your PC or laptop throughout the world
  • Free instant messaging from your PC or laptop
  • Ability to set up a voicemail and forwarding to a second account – great
    for keeping business and personal separated
  • You can buy a phone number so customers can call via landline phone and
    you pick up the call from your PC or laptop
  • You can send texts from your PC or laptop via Skype
  • You can call out from your PC or laptop to normal landline phones
  • You can call conference free, around the world, from your PC or laptop
  • You can video conference free, around the word, from your PC or laptop(See Skype for full, current offers, terms and conditions)

Many of Skype’s services are free, and it can do much cooler things too.

Get yourself a Skype account then start exploring.

If you’re going to get really ambitious with your website, and you or someone you know can sort out php scripts for you, you can try a free service like Crafty Syntax which gives you live operator support on your website.

It’s more advanced, but if you know a person who can sort php for you, it’s a great addition to your website.

If you start using php, take the simple route and go for hosting with a company like hostgator.com which sorts all the nasty technical bits out for you using a one click installation service called Fantastico.

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