Archive for Getting started on the web

Apr
03

Registering a domain name

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Registering a domain name

A domain name is basically the name that links to your website … so in the case of this website, it’s paulteague.com

Like everything to do with PCs, it’s more complicated than that, so for a really posh definition of a domain name, check out Wikipedia

There are many companies that you can use when registering a domain name, and I have placed some suggestions at the botom of the page, even though there are many more that you can choose from.

The company Fasthosts gives some great tips for selecting a domain name in the first place:

Quick tip: Use Fasthosts domain name search tool which will suggest a list of available domain names based on phrases or keywords you enter.

  • Your domain name (web address) can be between 3 and 67 characters long.
  • Domain names are not case sensitive.
  • Hyphens can help make a domain easier to read i.e. www.your-domain.co.uk
  • Should your preferred domain name be already taken, our domain name search tool will provide you with a choice of great alternatives.
  • It’s a good idea to register similar domains. For example, if you’ve already registered yourdomain.co.uk you could also register yourdomain.com and yourdomain.eu to ensure that no one else takes them.
  • You could register the same domain but include common spelling mistakes and typing errors to capture as large an audience as possible.
  • With Fasthosts, you can make savings on your hosting costs by forwarding several domain names to the same website.

How will you know which domain extension is the right one for you?

Different domain name extensions suit different purposes.

For example, if your website or business is aimed at a UK audience, it makes more sense to choose .co.uk for your website address.

If you want your website to have international exposure, consider registering the same domain name with .eu and .com extensions.

In fact, securing your domains with as many available extensions as possible is the best way to reach the widest audience!

Choose your domain name, pay for it, then you’re ready to start getting your new website set up.

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Apr
03

Website design tips

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Website design tips

There are many guides on how to make your website look good.

I’ve put some of the best links I could find in the list below.

However, most of the tips sites can be boiled down into some very basic principles:

  • Keep it simple
  • Keep it clear
  • Make it worth coming back again and again
  • Make it easy to read and navigate
  • Keep it legal and inoffensive
  • Be accessible

Check out some of the links below, have a think about what you like about your favourite websites and what you hate about the websites you loath, and build these points into your own design …

The best of the website design tips

websitehelpers.com

websitetips.com

ebizwebpages.com

theothermedia.com

W3C – accessibility

It’s always worth checking out the worst sites as well as clocking the best.

Take some time to work though our guide …

The best and worst websites

Worst: PC World 25 worst websites

Worst: angelfire.com

Worst: webpagesthatsuck.com

Best: worldbestwebsites.com

Best: time.com

Best: 100bestwebsites.org

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Apr
03

Using e-commerce on the web

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Using e-commerce on the web

Once you’ve got your website sorted, you need to generate some income through it.

Here are my tips for getting started.

Amazon Associates

The Amazon Associates Program is one of the largest and most successful online affiliate programs, with over 900,000 members joining worldwide.

If you are a website owner, an Amazon seller, or a Web developer, you can start earning money today and earn up to 10 percent in referral fees.

Here’s the Amazon Shop for this Website-Academy.com by way of example.

How the programme works:

* Associates drive Internet traffic to Amazon.co.uk through specially formatted links that allow us to track sales and other activity

* Associates earn up to 10 percent in referral fees on all qualifying revenue made through their links

* Amazon sends monthly payments to Associates

Once you join the program, Amazon will give you access to Associates Central, the area that is exclusive to Associates.

This is the place where you will build your links, view your performance reports, and read about the latest news and opportunities available to you through the program.

More information about Amazon Associates

Paypal

If you’re going to run an ecommerce site and take money, you need to make sure your site is secure, trusted and observes data protection regulations.

That’s a bit of a faff if you’re a small business and it can cost a lot of money to get you own customised e-commerce website up and running.

Start out simple and secure … Paypal’s merchant tools are brilliant if you’ve got a commercial site.

Paypal is a worldwide, trusted brand and it will give you and your customers security.

Even better, Paypal gives you all sorts of customised buttons for your website, so the minute someone starts the process of buying something from you, they’re transferred securely to Paypal.

In addition, Paypal give you transaction information for your accounts, which is really handy when you’ve got to face the taxman!

Sign up for PayPal and start accepting credit card payments instantly.

Google checkout

Google checkout is the ‘new kid on the block’ for e-commerce payments, but it’s caught on quickly, is easy to use and is backed by the giant that is Google.

Like Paypal, they handle all the security issues of an e-commerce site for you … which means your customers can trust you and you know that your customers will pay for your services.

Again, like Paypal, you get to keep your own website as you can copy and paste the code for the buttons into your existing site, rather than having to go through a third party site like ebay.

Find out more about Google checkout

Affiliates

A key part of e-commerce is becoming an affiliate which Wikipedia defines very neatly:

Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

More detail from Wikipedia

I’ve listed my favourite couple of affiliate sites below.

Basically you register, then pick complementary services to your own which may encourage people surfing you site to click away and spend money with one of your affiliate companies.

If they do spend money, you get commission.

Check out the two companies below, Tradedoubler and Webgains …

Tradedoubler

Webgains

Webgains affilaites

How about you, what do you think?

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Apr
03

Geeky but essential website info

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Geeky but essential website info

You can’t make websites without getting involved in geeky and dull stuff eventually … but I promise to make it as easy as possible and give you just the information you’ll need to set up your basic website.

Don’t be put off by the headings – read on, as you’ll need to have at least an awareness of this stuff.

Nameserver settings

I’ll try to make this as simple as I can!

If you buy a domain name (ie example.co.uk) from a company, and you host your website with them, that’s nice and easy.

The domain name is already tied in with the correct servers on which your webpages will be placed.

What happens though if you decide to change the people who are hosting your website?

You might get fed up with their adverts, or their pricing, or you might get so good at making websites that you want some new features offered by a different company.

Your domain name (ie example.co.uk) sits with one company, and is connected with their servers … but you have to move your website to a new server to use the services provided by your new hosting company.

What do you do? You need to change the domain’s settings to make sure your URL (ie example.co.uk) is pointing to the correct servers.

This is called changing your nameservers … your hosting company will always provide you with these settings.

I personally have used ukreg.com to buy my domain names in the past  … for no other reason than I started out with them, I like them, and I wanted to keep all my domain names in the same place.

However, I hosted my websites with nativespace.com … so each domain name had to be pointed towards different servers.

(March 2010 update: I now host my domain names with Heart Internet in the UK, but also use a Hostgator account for training purposes as it is so commonly used by other people.)

So, if you’re going to change who hosts your webpages, you’re going to have to change your nameservers.

The company you bought your domain name from will determine how you do this, but it’s a pretty straightforward process.

Remember, you’ll only have to do this if you change hosting companies.

Wikipedia has more on this subject

Redirects

A redirect automatically takes a visitor on your website from an old or deleted page to a new page.

It also takes them from a page you don’t want them to land on to a page you do want them to land on.

You might also want to change the name of a page within your website and delete the old page.

Maybe it’s an old price list, or a feature that’s out of date.

If someone has bookmarked the old page (ie added it to their favourites) then they will receive an error message saying the page can’t be found.

This isn’t a friendly thing to do to a loyal customer … and it’s very annoying.

If any other sites have links into the old pages in your site, those links will also be broken.

It is much better etiquette to create a redirect.

There are several different ways of accomplishing a redirect, two more technical ways are outlined here:

However, most hosting companies will allow you do this within the management tools for your website.

Custom email addresses

When you sign up to a hosting service, you’ll be able to get custom email addresses which reflect your business.

For instance, if your business is called website-academy.com you don’t want customers sending emails to a weird email address like fgt2345@wonkyemails.co.uk, it just doesn’t look good.

You need to set up a custom email address which reflects your business, such as fred@mybusiness.com.

You can set up unlimited email addresses like that with any cPanel based account (Hostgator for instance) account, and most hosting services offer a similar service.

Make sure you get one with a spam filter on it, as spammers can work out certain key email addresses very easily …
info[at]website-academy.com and admin[at]website-academy.com are classic examples!

I actually use forms on my websites because spammers eventually get hold of website email addresses and it become very time-consuming dealing with this problem.

You can also set up these accounts so that you can pick these emails up via Outlook Express … just search your hosting service help pages for pop and smtp settings to find out how.

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Apr
03

Make your own website for free

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Make your own website for free

There are a number of ways you can make your own website for free.

You do not have to pay someone to do it and you can set up a simple website for next-to-nothing.

Here are the best ways I’ve found to do it … there are many more, but I’ve chosen these because they’re really straightforward, they’re provided by established and good quality companies and they’re a great place to start if you’re new to this game.

Microsoft Office Live

Full details here

Microsoft Office Live Basics is the easy way to get started on the Web. If you have always wanted your own Web site, Microsoft Office Live Small Business has just made it easier — much easier.

* Free domain name and Web hosting
* Easy-to-use Web site design tools
* 500 MB of Web site storage space
* 25 company-branded e-mail accounts
* Web site reports

Google page creator

Full details here

Google Page Creator is a free online tool that makes it easy for anyone to create and publish useful, attractive web pages in just minutes.

* No technical knowledge required. Build high-quality web pages without having to learn HTML or use complex software.

* What you see is what you’ll get. Edit your pages right in your browser, seeing exactly how your finished product will look every step along the way.

* Don’t worry about hosting. Your web pages will live on your own site at http://yoursitename.googlepages.com

Bravenet

Full details here

Lots and lots of free tools and resources … blogs, calendars, guestbooks, web templates, form templates … you name it, they’re bound to have it.

It’s free with advertising, if you pay, you get it without advertising.

There’s free hosting and a free sitebuilder there as well.

Netfirms

Full details here

If you’re going to pay for web hosting and want to avoid unwanted adverts that way, Netfirms is a great place to start.

They offer easy to understand packages which get more packed with features as your business grows and they provide NetObjects Fusion software when you sign up to get your website built.

I don’t like NetObjects Fusion, but I do like Netfirms, they’re very reliable.

The other reason I like them … they don’t make a big deal about it, but they offer free website hosting to get you started.

It has adverts with it, but it doesn’t mess up your site too much and it’s a great place to start.

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