My BIG JV Giveaway discovery
I’ve spent a lot of time in the past year taking part in and running JV Giveaways.
It’s only recently that I realised that there are two types of event like this … and they’re both extremely powerful in terms of driving traffic and building your list.
I’ve been so busy with a house move and a forthcoming product launch recently, that I simply haven’t had the time to set up and run my own regular JV Giveaway, of the type listed here.
However, what I love about these events is:
# They drive great traffic
# They help you build your list of subscribers fast
# You can make money straight away
# You build great relationships with people as a result of these events
So when I started to spot some different style JV Giveaways taking place, my ears pricked up and I took notice.
In fact a lot of my friends in Internet Marketing were already taking part in these events, but they’d passed me by altogether until this stage.
It turned out that I already had the right script on my hard drive … I’d bought it ages ago, it wasn’t the type of script I was after at the time, so I’d just left it there.
My latest JV Giveaway
The script I used was Mark Austin’s Giveaway Event Manager and it delivers a JV Giveaway in a different way from the regular event.
# These events are made up of established internet marketers working together
# The difference from regular events is that they’re closed to a small group of invited marketers
# Each marketer – usually around 10 in number – lists a high quality gift
# Each marketer promotes the JV Giveaway a set number of times
# These events may have one time offers or sales involved
# These events drive massive traffic in a very short time, they generally stay open for about a week
I have just completed my first Giveaway in this style and it’s been a big success.
My JV Giveaway
Here are the basic details of my event:
# There were 10 marketers involved, including me
# We all had similar list sizes … not the same size, but we’re all established marketers
# It was open for 10 days
# I prefer to run my JV Giveaways over 10 days, from a Friday to the Sunday evening the week after
# I used affiliate text promos on the front page
# I added a re-Tweet facility to my page (Viral Tweets)
# I moved the gifts around, to a) make the page look different on subsequent visits b) to make sure that each marketer got a turn ‘near the top’
# Each marketer agreed to mail out 3 times while the event was open
Here’s a link to the Giveaway page, but you’ll see that it’s now closed.
My JV Giveaway results
This is the bit you’ll be most interested in
Here are the headline results for 10 days and you’ll see how much traffic and activity the event created over the 10 day period.
This set of figures shows you the traffic that the Giveaway has driven over the 10 days that it’s open.
You can actually see exactly when it opens and when it closes, because of the boost in numbers and bandwidth!
The columns show from left to right, Number of visits, Pages, Hits and Bandwidth.
As you can see, for a small event which didn’t take a lot of time to set up, it did some nice steady business and drove a respectable amount of traffic.
This graph shows visually the same set of stats, and I think this puts the entire event into a much sharper focus.
My blog will usually show a steady trickle of traffic, as I’m not really using it for any consistent marketing at the moment.
However, once the JV Giveaway opens, you can see how lively things get, and then they drop off once again.
Now a conventional event drives many more times more traffic than this, but this is a very respectable showing for a small and collaborative event between 10 marketers … and remember that everybody else involved in the event will be seeing a similar upturn at the same time
Finally, in the image below, I have shown you the leader board with other marketers’ names removed, with the exception of mine.
You can see that I sent 442 unique page impressions to the Giveaway over 10 days, and that put me in 2nd place among the marketers taking part.
The re-Tweet figures show the power of giving away a free gift in exchange for a Twitter post … and remember, that action allowed me to drive more traffic to a second offer, see a big gain in my own Twitter followers and also encourage users to access an e-book that contains many of my affiliate links.
JV Giveaway conclusions
I hope that I’m convincing you here of the power of these events, even though they’re much smaller than conventional Giveaways.
Remember too, that if you have ten marketers each with a list of 10k, you’re going to drive massive amounts of traffic to your event … it’s all a matter of scale.
In fact I know of an established marketer who added over 350 new subscribers overnight in one of these events.
Even I added a couple of hundred over the course of the week, which isn’t a bad boost for a small event.
Or, alternatively, you can hook up with people of similar list sizes by using a resource like Safe Swaps which is not just a great place to ad swap, you can also find people who are at the same stage in their marketing as you are.
I shall be holding one of these events again as it did everything an internet marketer would want from a JV Giveaway.
# Allowed me to work collaboratively with some marketing friends
# Generated income
# Drove traffic
# Built my list
# Generated multiple affiliate sign-ups through bonus page offers
# Added multiple Twitter followers
# Generated traffic to my blog and lots of comments and interaction
# Pushed the Alexa.com ranking up for this blog by over 30k places
For more information on regular JV Giveaways, check out this blog post called How To Hold Your Own Giveaway Event
Find out how I built a list of over 4000 subscribers using just Giveaways in this Giveaways success interview