Call To Action

How (And Why) To Set Up Your Facebook Call-To-Action

Wondering what that Call To Action button is at the top of your Facebook page? It’s on the left-hand side of the ‘Like’ button, and there’s a good chance that you may not have a clue how to use it: I’m going to talk you through it in this short tutorial, but first, to the…

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Podcast

Essential Listening For Self-Published Writers

If you’re new to self-publishing, you’ll be pleased to hear that there are some brilliant resources available to help you get up to speed with what’s happening in the industry. I’ve assembled a core list of podcasts that I listen to every week, and I’d now count them as part of my essential listening. These…

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Open book in library

5 Simple Lessons I Learned As A First-Time Self-Publisher

I’ve moved into self-publishing in a big way in the past year or so and learned a lot of lessons en route. Some of them have been very painful, others disruptive and the rest expensive. I thought I’d share them here so that you can benefit from my learning process 🙂 Lesson 1: Microsoft Word…

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Fear

Feeling The Fear (And Doing It Anyway!)

One of the first self development books that I read when I left the security of a monthly salary to take self employment out for a whirl was ‘Feel The Fear And Do It Anyway by Susan Jeffers. At the time I was pretty fearful of the challenges in front of me. Salaried work was all…

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Goals

How To Hit Your Goals All Year Round

The majority of the population set their New Year resolutions on 31st December and usually – by the end of the first few weeks of the year – they’re already forgotten because work, real life and gritty reality have set back in. But everybody who wants to get stuff done rather than letting life pass…

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Radio

How To Get An Interview For Your Business On BBC Local Radio

(Works for other radio stations too!) I spent 20 years of my working life at the BBC, all of it in local radio, so I know a thing or two from the BBC’s point of view about what they’re looking for in a good interviewee. The good news is that as a business owner there…

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Medal

What Sir Chris Hoy Taught A Physical Wreck About Business Success

I was fortunate enough to meet Sir Chris Hoy at this year’s National Entrepreneur’s Convention in Birmingham. Now, I’ll admit, I’m not a big fan of sport, so I don’t really pay a lot of attention to what’s going on. In fact, I’m the proverbial ‘physical wreck’ described in the title, people like Sir Chris…

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Pizza

Why Direct Mail Is Still Cool

Disclaimer: The author is not sponsored by Dominos, nor does he officially endorse them … he just likes eating their grub! Why on earth would I use direct mail in my business as a social and digital marketer? For people like me, stamps, envelopes and that horrible glue taste on your tongue should be things of…

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Graph

What Legoland Can Teach Marketers About Upsells

I’ve just returned from a short break where I took my kids on a day trip to Pleasure Island, which is a theme  park in Lincolnshire. It was bang in the middle of the summer holidays, a nice rain-free day (you don’t get many of those in the UK!) and at the weekend … so…

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Bin full of PC equipment

Why I Threw Away My Brand New Mac Book Air

After struggling for over 6 months I’ve finally thrown away my MacBook Air. And now I’m writing this blog post as a cautionary tale for all aspiring Mac wannabes … as I was at this time last year. I’d been using a Dell laptop running on XP since I began seriously trying to make money online…

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Shopping cart

Whatever you do, don’t open a shop!

Why are so many internet marketers reluctant to spend even a small amount of money on themselves and their business? Compare what we do with what people do in more ‘conventional’ businesses. We take nothing near the risk, we carry no stock, we have no wage bills … and if it all goes wrong, we just close down our websites and go back to what we were doing beforehand.

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