Using Facebook For Business

Using Facebook For Business Presentations

Confused about how to use Facebook effectively in your business? Concerned that your clients will see private photos and information that you don’t want them to see?

In this two-part this online presentation I show you everything that you need to know to use Facebook effectively in your business.

I’ll also demonstrate how to separate your private life and your business life on Facebook.

Using Facebook For Business
Using Facebook For Business by Paul Teague

Buy it on Kindle here

Buy it on Nook, Kobo & iTunes here

Using Facebook For Business [Part 1]

Content covered in part 1:

  • A Facebook bootcamp – checking your personal settings are correct and making sure that you are not making any of the terrible mistakes that most people make when they use this social media platform
  • The difference between Facebook business pages and personal profiles
  • The most common and deadly mistake made by businesses on Facebook
  • Why use Facebook for business marketing?
  • Facebook essential lingo
  • Facebook and search engine optimisation – simple SEO techniques
  • The FB vanity technique
  • How to get new visitors to your business page
  • What to talk about on your Facebook business page
  • The most important thing that you MUST do on your Facebook business page [Intro]

More information and useful URLs can be found on this page.

Using Facebook For Business [Part 2]

Content covered in part 2:

  • The most important thing that you MUST do on your Facebook business page [Practical]
  • Fabulous Facebook freebies – hands on with Woobox and Pagemodo and a look at the wonderful things that they can do for your Facebook page
  • Facebook’s hidden secrets
  • Facebook’s built-in analytics: a close-up look at Insights
  • Using Facebook ads and a Power Editor overview
  • Creating your first Facebook ads
  • Downloading and using Power Editor
  • Running promotional contests on Facebook
  • + Tips, resources and techniques to make you a Facebook pro!

More information and useful URLs can be found on this page.


  • Tom Southern

    October 11, 2015

    Hi Paul,

    You’ve put together a clear and easy-to-use collection of Facebook information here which I would recommend everyone check out, especially beginners. Thanks for doing this, it must have taken you a while to do.

    Facebook does work better at producing traffic and increasing blog visitors for some businesses and niches than others. I’ve noticed that there seems to be a Facebook “type” that gets most attention from Facebook users.

    I think for writers a profile page can work so long as you don’t overly promote your books. If you use it more as a way of generating interest in you as an author, that works. Posting snippets about your thoughts, feelings, writing news, books you’re reading, etc. can help you create a following.

    Best of all, remember, Facebook, like all social media doesn’t grow your audience. It’s a tool to help you discover where they hang out.
    Tom Southern recently posted…How To Find Where Your Potential Readers Hang OutMy Profile

    pault23 Reply:

    Hi Tom, thanks very much for your comment.

    Interestingly, I have found Twitter easier as an author whereas Facebook was more straightforward for digital marketing when that was my primary focus.

    I think you’re right about social media in general though, it’s a conduit or tool for your primary place of business, which should be your blog or your website.

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